Super social media yet to excite membersBY ALEX DUNNIN | MONDAY, 17 MAR 2014 10:35AMSocial media usage by super funds generates much more excitement among the funds themselves than it does among its members, reveals research by Rainmaker. Related News |
Editor's Choice
Janus Henderson acquires NBK Wealth, Tabula Investment Management
Janus Henderson has acquired the wealth management arm of the National Bank of Kuwait, NBK Wealth, as well as European ETF provider, Tabula Investment Management.
ART names advice and education leads
Australian Retirement Trust (ART) has revamped its advice, guidance and education team and created two new leadership roles.
Men, women in same occupation drive pay gap
A whopping 80% of the gender pay gap can be attributed to women being paid less than men within the same occupation, a new economic analysis shows.
Macquarie Group profits falls 32% to $3.52bn
Macquarie Group has reported a net profit of $3.52 billion for the year ending 31 March 2024, a 32% decrease from the previous year.
Products
Featured Profile
Robert De Dominicis
CHIEF EXECUTIVE OFFICER
GBST HOLDINGS LIMITED
GBST HOLDINGS LIMITED
It was during a family sojourn to the seaside town of Pescara, Italy, Rob DeDominicis first laid eyes on what would become the harbinger of his future. Andrew McKean writes.
The underlying premise here is that social media following is the only metric worth looking at. More valuable is consideration of:
> What is the SM strategy?
> Who are the followers?
> Does the follower profile meet the strategy objectives?
> What is the share of voice being achieved by the fund relative to its size?
Above all, the overriding metric must be: 'How does following in social media translate into brand loyalty, brand reputation, improved member retention etc.'
We find that we can't afford not to have a SM presence as this is where people like to share their experiences about the brand and a few select it as their preferred channel to communicate with the brand. So we use social media to engage, educate, raise the profile of our brand but overall, we are there just to listen and reply to enquiries comments and the occasional complaint.