Link Advice partners with $12bn super fund

Link Advice signed a deal to support the in-house telephone financial advice services of a $12 billion superannuation fund.

Link Advice has partnered with LGIAsuper as the fund aims to meet increased demand for financial planning services.

According to LGIAsuper, members can now access advice both outside of normal business hours, and in regional and remote areas thanks to a new in-house telephone advice service supported by Link.

LGIAsuper chief executive Kate Farrar told Financial Standard that Link was qualified to assist members with a  broader range of topics than the fund could previously attend to, such as contributions, investment choice, insurance, transition to retirement, retirement advice and retirement health checks.

"This is particularly important in a post-Royal Commission world, where higher education standards for advisers are being introduced this year," Farrar said.

"All our members will benefit from this increased availability, and we are particularly pleased for our members in regional areas who rely heavily on telephone advice."

Farrar said member wellbeing had driven the decision.

"It is great to be able to offer this extended service at no additional cost to our members since it is available as part of your membership," she said.

Link Advice chief executive Duncan McPherson said the firm was pleased to partner with the fund, noting the organisations' shared commitment to providing super fund members with access to advice.

"Speaking to a financial adviser about your superannuation is a valuable step in taking more control of your retirement savings, and Link Advice believes strongly in making this advice accessible and affordable for all Australians," McPherson said.

Read more: Link AdviceDuncan McPhersonFinancial StandardKate Farrar
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