Jeffrey Hall has been appointed as Midwinter chief executive, joining the company after about seven years as a director in EY's wealth and asset management arm.
Midwinter said Hall's appointment followed an active search for additional "executive presence" after recent growth in the enterprise market.
Hall said he was pleased to return to the wealth industry with Midwinter, recognising its position as one of the Australia's largest providers of advice technology, a position he intends on strengthening.
"With the government's lens focusing on the increasing obligations of financial services providers, the wealth management industry is only going to get more regulated and I believe technology will have a crucial role to play here," Hall said.
"I'm excited to be bringing my technical knowledge from my time working at Accenture, COIN, Macquarie, and Ernst & Young to Midwinter."
Midwinter co-founder and executive director Julian Plummer said Hall's skills had been targeted for some time by the technology provider, particularly after a working association developed during the implementation of the StatePlus Future Operating Model.
"We have full trust and confidence in Jeff's knowledge and ability to position the company for future growth, take our value proposition to our clients and ensure we understand our client's requirements in a post royal commission landscape," Plummer said.
He added that with Hall's expertise locked in, Midwinter's three founding directors would be able to drill deeper into the future requirements of modern advice providers. He also said further announcements around Midwinter's vision would arrive in the coming weeks.
"What this means for me in particular, is freeing up my time to focus on the future model of our company and how it continues to shift and evolve with the future model of advice," Plummer said.
"Part of this includes strategic partnerships and acquisitions which we believe are integral to our vision of being one of the most innovative providers of financial planning technology in Australia."