Kelly+Partners will open a Melbourne office in July and has appointed two people to lead its private wealth and accounting businesses there.
The Melbourne office will be located at 333 Collins Street. The chartered accounting division will be led by Vanessa Sirotic, who joined Kelly+Partners in 2016, having previously worked with the Calvert Jones and Albert family offices.
The private wealth division will be led by Andrew Johnson. He is currently director private wealth services in Victoria and South Australia for BT Private Wealth. Before BT, he worked at UBS Investment Bank in London, Singapore and Zurich.
In an ASX statement, Kelly+Partners said Melbourne represents a significant growth market for the company.
"It has been a driving principle of Kelly+Partners to go where clients are requesting advice, and for a number of years both prospective and existing clients have expressed their desire for us to have an office in Melbourne," Kelly+Partners chief executive Brett Kelly said.
"Currently more than 7% of the group's revenue now comes from outside NSW.
"After significant review of the Melbourne market and meeting with numerous accounting firms over the past four years, it became obvious that the most effective way to enter this market was as a greenfield site with a team committed to bringing our unique offer to local clients."
Late last year, Kelly+Partners launched a new corporate advisory business, which specialises in providing "trusted, unconflicted advice to private business founders and owners," according to an ASX statement.
The company added that given Kelly+Partners' has more than 5300 SME clients in its network, KPCA is "well-positioned to assist clients with the strategic and corporate advice required to grow and optimise their businesses."
Kelly+Partners Corporate Advisory (KPCA) is led by Brendan Lyons.