Financial Standard is a unique publication in the financial services sector with an audience reach covering the institutional and wholesale (intermediated) markets. It is mandatory reading for professionals in the industry who want to keep their finger on the pulse, including:

  • Financial advisers
  • Fund managers
  • Superannuation executives
  • Self-managed super fund investors
  • Family Offices
  • Custodians and other third party service providers

Financial Standard a multi-dimensional approach to advertising which includes print, apps, mobile, digital and video.

Financial Standard goes beyond the headlines to address the real issues for today's financial services professional.

  • Acknowledged by wealth management marketers as the most effective offering in the sector.
  • Printed newspaper delivered fortnightly to over 13,000 readers
  • Year-on-year provides the highest reach subscribers and opening rates (More than 23,000 online subscribers as at January 2016 with a maximum newsletter open rate of 72%).
  • Has consistently lead the way in innovative use of the sites having pioneered sponsored content, promotional pointers, dedicated microsites and video.

Financial Standard regularly hosts roundtables, breakfast events, industry awards, investment roadshows and professional development programs for institutional investors and financial advisers.

For all advertising and sponsorship enquiries or to request our latest media kit, contact 02 8234 7500 or

Editor's Choice
The Bernie Fraser review of industry superannuation fund governance puts the onus of proof back on the government to demonstrate that one-third independent boards are the best way forward.
Russell Investments will sell its actuarial consulting business to a leading global advisory firm.
The Financial Planning Association Conduct Review Commission Disciplinary Panel has expelled financial adviser Darren Tindall and issued a fine of $16,000.
The financial services sector should not be tempted by "shiny new [fintech] toys", and must continue to invest in maintenance of their core technology, says APRA chairman Wayne Byres.
Brought to you by
26 OCT 2016
Innovation can sometimes come from the most unexpected places. In this case, it came from one of the country's largest insurers, AIA Australia. A few years ago, the company started carving a different ...
Get it Daily
Keep up to date, don't be the last to know! Get the Financial Standard Daily Newsletter.
Pocket investment guides featuring adviser case studies and a glossary.
Investing trends and strategies from the industry’s thought leaders.
Putting the spotlight on investment products that matter.
Expert Feed
Alex Dunnin
Taking the risk out of insurance reform
Dysfunctional arguments Americans have regarding their Affordable Care Act remind us how poorly most people understand insurance. Following ...
Stephen Fay
Reality and perception of super returns
What matters more, the investment return on your superannuation balance or the how you feel about your return? Which does a member ...
Christopher Page
Redefining the family office
While the family office model has traditionally been the preserve of the ultra-rich, this may be changing very soon. Last week, Findex ...
Michelle Baltazar
When the disruptors are getting disrupted
2017 is going to be another year for the disruptors, including managed accounts providers - but their challengers, too, are not too ...
Featured Profile
Professional Subscription for $295
(inc GST) for 1 year.
FS Advice
The Australian Journal of Financial Planning.
Get the free iPad app
Download the Financial Standard iPad app for FREE.
Link to something KO2YgF3o