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MAX: the Marketing, Advertising and Sales Excellence Awards

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MAX AWARDS 2024

With an ever growing toolkit of ways to reach their target audience, today's marketing, advertising and sales professionals are seeing increasing challenges when deciding how to spend their budgets, considering which prospects have the most potential or evolving new strategies to attract the attention of their target market.

In this evolving space, the best marketing, advertising and sales professionals are able to employ the most suitable tactics to maximise their return on investment.

Now in its 30th year running, the MAX Awards recognises industry excellence in marketing, advertising and sales in financial services. Past winners have gone on to lead organisations, spearhead product innovation and help improve the nation's financial literacy through educational programs geared towards financial advisers and their clients.

The MAX (Marketing, Advertising and Sales Excellence) Awards recognises these leading individuals, teams and organisations in the Australian financial services industry who have achieved excellence in marketing, advertising and sales.

To see the full list of categories and criteria click here.

Important Dates:
Nominations close: Thursday, 28 March 2024
Voting opens: Monday, 22 April 2024
Voting closes: Friday, 3 May 2024
Winners announced: Thursday, 6 June 2024

Financial Standard's Investment Leadership Award winners will also be recognised as part of the awards celebrations.

THANK YOU TO OUR EVENT PARTNER
IVE Group

MAX AWARDS 2024 FINALISTS

Voting has now closed. Winners will be announced on the 6th of June 2024 at Sofitel Wentworth Sydney. Register for the event as we celebrate both the MAX Awards and Investment Leadership Awards together in one night.

The finalists of the 2024 MAX Awards are:

Agency Campaign of the Year

  • Allianz Retire+ with Marketing Pulse
  • Australian Ethical with Benedictus Media
  • Charter Hall with True Sydney
  • ClearBridge Investments with Fundamental Media
  • Insignia Financial with Ptarmigan Media

Agency Executive of the Year

  • Eleanor Mowat (Elli), Universal McCann
  • Ellie Beryl, Fundamental Media
  • Haissam Aoun, Marketing Pulse
  • Jack Baldwin, Athyna
  • Katelyn Hynes, Ptarmigan Media

Agency of the Year

  • Fundamental Media
  • Kaimera
  • Ptarmigan Media
  • True Sydney
  • Universal McCann

Community Initiative of the Year

  • Australian Ethical - Visionary Grants
  • ClearBridge Investments - WaterAid
  • HUB24 - Pro Bono Financial Advice Network
  • Insignia Financial - The Aboriginal Literacy Foundation
  • Pivot Wealth - Financial Wellbeing Program (with NRL and Rugby League Player's Association)

Creative Agency of the Year

  • 3C
  • Ascender Design
  • Creatik
  • Nibble Digital
  • RADAR

Digital Campaign of the Year

  • BlackRock - iShares
  • Franklin Templeton - Western Asset Australian Bond Fund
  • Global X ETFs - Tech
  • HUB24 - More Power To You
  • La Trobe Financial -12 Month Term Account (12MTA)

Distribution Team of the Year

  • Betashares
  • BlackRock
  • GQG Partners
  • Talaria
  • Yarra Capital

Executive of the Year - Distribution

  • Chad Hitzeman, Global X ETFs
  • Clinton D'Silva, Aoris Investment Management
  • John Clothier, Copia Investment Partners 
  • Michael Watson, La Trobe Financial
  • Vijay Srinivasan, Maple-Brown Abbott

Executive of the Year - Marketing

  • Aimee Corsiglia, Franklin Templeton
  • Anita Manchester, Stella Insurance
  • Ele de Vere, Betashares
  • Natalie Jollow, Global X ETFs
  • Victoria Gardiner, Macquarie Asset Management

Financial Education Campaign of the Year

  • BNP Paribas - Green bonds
  • ClearBridge Investments - Anatomy of a recession
  • Generation Life - Tax is the new alpha
  • Hostplus - Know your super
  • Webull Securities (Australia) - Learning Centre

Integrated Campaign of the Year

  • BT Financial Group - BT Evolve
  • ClearBridge Investments - Market Outlook
  • Franklin Templeton - Know Your Alternatives?
  • Generation Life - Reimagining Legacy
  • HUB24 - More Power to You

Marketing Campaign of the Year - Consumer

  • Hostplus - Awards (Leverage)
  • La Trobe Financial -12 Month Term Account (12MTA)
  • REI Super
  • State Street Global Advisors - SPY
  • TAL - Life Insurance

Marketing Campaign of the Year - Industry

  • BT Financial Group - BT Evolve
  • Franklin Templeton - Western Asset Australian Bond Fund
  • Generation Life - Reimagining Legacy
  • Janus Henderson - Sustainable Credit
  • La Trobe Financial - 12 Month Term Account (12MTA)

Marketing Team of the Year

  • Challenger
  • Generation Life
  • Global X ETFs
  • Hostplus
  • REI Super

Podcast of the Year

  • Alman Partners - Wealth Experience
  • BT Financial Group - BT HerAdvice
  • Fidante - ESG in 10
  • Fidelity - Sound Bites
  • MFS - Global Small-Mid Cap

Print Campaign of the Year - Consumer

  • Australian Secure Capital Fund
  • Auto and General - Magnificant Seven
  • Balmain Private
  • Betashares
  • La Trobe Financial

Print Campaign of the Year - Trade

  • Allianz Retire+
  • BNP Paribas - Green Bonds
  • Charter Hall
  • ClearBridge Investments - Infrastructure
  • Generation Life

Public Relations Agency of the Year

  • ABC PR
  • Honner
  • Madden & Assoc.
  • OneProfile Communications
  • Reverb Media

Rising Star of the Year - Distribution

  • Angus Fowler, VanEck Australia
  • Beatriz Marchueta, Millbrook Group
  • Damien Casey, Yarra Capital
  • Guy McInerney, Franklin Templeton
  • Laura Scrignar, Betashares

Social Media Campaign of the Year

  • BT Financial Group - People behind Panorama
  • Hostplus - Performance Quiz
  • T. Rowe Price - Global Market Outlook

Video Campaign of the Year

  • BNP Paribas - Green bonds
  • BT Financial Group - People behind Panorama
  • Milford
  • Munro Partners - The Fouth Era is Here: Artificial Intelligence
  • State Street Global Advisors - SPY

Website of the Year

  • Barwon Investment Partners
  • GQG Partners
  • KeyInvest
  • Munro Partners

ADDITIONAL INFORMATION

  • All nominations were reviewed and weighted by Financial Standard, with a shortlist of three to five finalists proceeding to the peer review and voting phase per category.
  • Nominating is open to all Financial Standard readers whose submissions are all managed electronically and lodged through the online form. For nominations to be considered, they must be received from professionals whose email addresses are contained in Financial Standard's database of financial services professionals (subscribers to Financial Standard online and/or newspaper).
  • All votes are weighted to take into account a number of variables, including size of organisation, internal (votes from the nominated organisation) and external (votes outside the nominated organisation, which are weighted higher).
  • All information provided in the nomination form is kept confidential.
  • Campaigns that ran between 1 April 2023 and 31 March 2024 are eligible to be nominated in the MAX Awards.

BOOK YOUR SEATS


THURSDAY, 6 JUNE 2024

6:00PM - 10:00PM


SOFITEL SYDNEY WENTWORTH (61-101 PHILLIP ST)


$295 + GST FOR ONE TICKET
$2,850 + GST FOR TABLE OF 10
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