New role builds Cbus momentum, Atkin joins SuperFriend

The former deputy chief executive of Industry Super Australia has been appointed to the newly created role of group executive - brand, advocacy, marketing and product at $38 billion fund Cbus.

Robbie Campo, known for her involvement with the long-running industry super Compare the Pair campaign, will oversee all aspects of Cbus' brand, marketing and communication support, as well as corporate affairs, industry partnerships, product development and public policy advocacy.

Cbus chief executive David Atkin welcomed Campo to the position and said she brings an impressive set of skills and experience that will drive further strong outcomes for members.

"I'm delighted that someone of Robbie's calibre and experience is joining our team in a senior leadership role," Atkin said.

"[She] will be responsible for strengthening and growing the strong Cbus brand. Our point of difference is our strategy of long term innovative investment in the real economy and the built environment - our investments create jobs and secure retirements for our members."

Atkin added that having the right team in place will be essential as the fund expects to double in size within the next five to six years.

Campo currently chairs the National Policy Committee, is a director of Women in Super, and is a non-executive director of Victoria Legal Aid.

In more Cbus news, Atkin has joined the board of not-for-profit mental health foundation SuperFriend which strives to create mentally healthy workplaces to reduce the incidence of suicide and the impact of mental illness.

The appointment, which was announced by SuperFriend chair Damian Hill at the group's 10th anniversary celebration in Sydney on Wednesday night, will see Atkin take over from Stephen Spiller, Cbus executive manager, strategy and performance, who served on the SuperFriend board for four years.

SuperFriend chief executive Margo Lydon said SuperFriend was thrilled to announce David's appointment, and noted the move reflects Cbus' strong commitment to improving not only the financial outcomes of their members, but their mental health and wellbeing too.

"SuperFriend and Cbus have a rich history, with Cbus supporting our work since inception 10 years ago. Cbus has been instrumental in the development of many SuperFriend pilots and initiatives, and in turn we have worked with a number of Cbus's strategic partners including Mates in Construction to improve mental health."

"With over 27 years' industry experience, David has established himself as a leader who combines strong strategic and people management skills, with a highly successful track record in initiating organisational change," Hill added.

Read more: CbusExecutiveSuperFriendAppointmentBoardIndustry Super AustraliaDamian HillDavid AtkinMargo LydonRobbie Campo
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