AFA launches female excellence in advice award

The Association of Financial Advisers will again celebrate the significant contribution made by female advisers to the profession, the community and clients with the launch of the Female Excellence in Advice Award.

The award, which is a joint initiative of the AFA and TAL, promotes positive change in the financial advice sector by encouraging more women to enter the industry and to take leadership roles.

AFA chief officer Phil Kewin emphasised the importance of an advice profession that reflects diversity in all aspects, adding "excellence in female advice showcases the amazing talent and professionalism in our industry."

"These inspiring role models are at the forefront of change and act as ambassadors to encourage more women to join our profession," Kewin said.

Previous finalists include Lea Schodel, Peita Diamantidis, Susan Rallings, Tricia Peters and Amanda Cassar, who was profiled in the most recent FS Advice journal.

Finalists are expected to present to the judging panel about themselves, their business, their achievements and community involvement and views on mentoring, education, gender diversity and future vision.

The Award is being launched alongside the announcement of the Inspire annual national roadshow, which since its inception, has assisted in a 30% increase in the number of women in the AFA's membership.

According to Inspire national chair Dianne Charman, the goals of Inspire to connect women in advice, encourage them into adviser and leadership roles, and to encourage women to seek quality financial advice, continue to be imperative to the financial advice community.

"We are seeing change in our industry in terms of demographics, with more women joining our industry, but also in terms of more females seeking advice," Charman said.

"Inspire supports and enhances this evolution, making our industry more sustainable and more relevant."

Read more: AFAInspireAssociation of Financial AdvisersTALAmanda CassarDianne CharmanFS AdviceLea SchodelPeita DiamantidisPhil KewinSusan RallingsTricia Peters
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