Count rebrands Oracle to Count Wealth

Count Financial has rebranded Oracle Group as a new retail brand Count Wealth, after announcing the acquisition earlier in the year.

The financial advisory firm also expects further cost synergies over the estimate provided earlier.

Oracle Group is a financial advice, investments and accounting business with 14 locations across the east coast of Australia.

Count chief executive Hugh Humphrey said the firm is delighted to announce Count Wealth as the fresh, new retail brand to replace Oracle Group.

"This compelling, client-centered proposition leverages 46 years of trusted Count history and provides a consistent national platform to reach more clients and accelerate growth," he said.

Humphrey added key employees of Oracle Group including financial advisers and accountants have been secured and welcomed into Count Wealth.

"We have already appointed new leadership for the accounting and wealth businesses and we are excited to realise the benefits of our combined scale and service offering and shared obsession for delivering great client outcomes," Humphrey said.

Count has also increased the expected annualised pre-tax synergy run rate to $1.25 million, up from the initial $1 million estimate, which are expected to be realised within the next 24 months.

"Oracle Group is a strategic asset that accelerates Count's strategy to building Australia's leading integrated wealth accounting platform," Humphrey said.

"With the ACCC notification waiver received, increased synergies identified, an enhanced debt funding facility in place and integration well progressed, we are energised about realising our growth ambitions."

Count has also updated the final acquisition consideration amounts to reflect Oracle's FY2026 actual normalised EBITA of $9.1 million at the same multiple of 7.2x.

"This represents a year-on-year earnings increase of +5% over the FY2025 normalised EBITA of $8.6 million. The upfront acquisition enterprise value is approximately $65.6 million subject to customary completion adjustments in relation to net debt and net working capital," Count said.

"Key variances to the February 2026 Oracle Group forecast of approximately $10 million include accounting work in progress write-offs, higher than expected 2H FY2026 accounting employee turnover, unavoidable business disruption associated with acquisition completion activities and global investment market volatility."