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Blake Briggs
CHIEF EXECUTIVE OFFICER
FINANCIAL SERVICES COUNCIL
FINANCIAL SERVICES COUNCIL
Since becoming chief executive, Blake Briggs has renewed the Financial Services Council's influence, expanded the membership base, and strengthened its policy and advocacy credentials. Karren Vergara writes.







I think it is a bit of a stretch to say that 'The good news is professional standards reform is helping restore the reputation of the industry' because the majority of Planners expect a positive outcome from education reforms.
You would be very naive to think that come 1/1/2024, the public is suddenly going to take a different view on the industry. At least not without significant advertising spend (funded by us) and ideally, a change in title. If we are still 'Financial Planners' after that date, irrespective of education etc, then how is that going to changes perception of Planners pre 2024?