Of course that would be the case as these findings do not surprise me when you survey direct buying customers. I have been in this business for 30 years and this is definitely not my or other advisers experience whereby those that require advice and full information regarding the differences in one of the most important contracts that they will purchase outside of the family home take seriously.

All the best of luck at claim time..

The findings from this particular study are conflicting in that a large proportion of the respondents indicated they preferred to consult the internet for direct life insurance, but when considering the underwriting and assessment process, the majority preferred to be fully underwritten at the point of application, rather than take a risk by providing answers to a few general questions only and placing in jeopardy the integrity of the insurance cover at a later date and in the event of claim.
This evidence alone only serves to reinforce the lack of understanding by this sample group and the general public about the importance of accessing quality advice and process when considering and applying for insurance cover that potentially could financially rescue businesses, families and individuals when unforseen events occur.