ISA spends $9 million on ad campaignBY JAMES FERNYHOUGH | THURSDAY, 27 FEB 2014 12:25PMIndustry Super Australia (ISA) has confirmed that it spent around $9 million on advertising in 2013, despite some media reporting a much higher figure. Related News |
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Judith Fiander
CHIEF EXECUTIVE OFFICER
AUSTRALIAN PHILANTHROPIC SERVICES
AUSTRALIAN PHILANTHROPIC SERVICES
When Judith Fiander first walked in the doors of Australian Philanthropic Services her intention was to volunteer for a few months. Fast forward 14 years and she is the chief executive. Eliza Bavin writes.
I'm confused. If the fees and charges are so in industry funds where does all this money come from to do $9,000,000 dollars worth of advertising. Assuming this figure is correct.
Surely it's not all from sponsors?
"Industry SuperFunds are run only to benefit members".
How is spending so much on advertising to the benefit of their members?
Imagine the outcry if a retail superannuation fund manager dipped into investors accounts to fund its advertising. The ISA advertising must surely reduce its members return.
So much for "not for profit"! They are obviously making a profit!
What a freaking joke. And the only objections come from posts made in forums like this.
In compare the Pair terms Banks are advertising predominately home/business loans. Thats thier cash cow. How can Industry Funds compare advertising of that type? Apples and Oranges to me!!