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Showing 31 - 40 of 85 results for "Marketer"

MAX Awards to showcase innovation in financial services sales and marketing

STAFF WRITER  |  FRIDAY, 29 MAY 2015
From Marketer of the Year to Innovation of the Year and best Digital Marketing Campaign, next week's Financial Standard MAX Forum and Awards promises to be an Oscar night celebrating outstanding work in financial services sales and marketing. Highly-acclaimed ...

Market wrap

AAP  |  THURSDAY, 13 NOV 2014
... down 1.5 cents at $33.18 but Rio Tinto up 15 cents at $59.56 and Fortescue Metals steady at $2.96. Grains handler and marketer GrainCorp had dropped six cents to $8.48 as it said this year's harvest from the eastern states was likely to be below average ...

2014 MAX Award Winners and Finalists

MICHELLE BALTAZAR  |  MONDAY, 23 JUN 2014

Industry marketing leaders receive top MAX Awards

LAURA MILLAN  |  THURSDAY, 19 JUN 2014
... with the first award, Best Website of the Year (Superannuation ), won by First State Super, and bookended with the two marketer awards given to ING Direct executive director of delivery Lisa Claes (superannuation) and La Trobe Financial marketing manager ...

Financial Standard launches third media app

STAFF WRITER  |  TUESDAY, 17 JUN 2014
... Best Advertising Campaign of the Year (Trade) and (Consumer), Best Social Media Campaign of the Year and the prestigious Marketer of the Year Award. The Awards night is now fully booked but last-minute registrations for the day's forum are still available ...

Exceeding your MAXpectations

MICHELLE BALTAZAR  |  FRIDAY, 13 JUN 2014
As I count down to the final hours before the weekend, my mind is already racing to next Wednesday, when we host our annual forum and awards for sales and marketing professionals in financial services (a.k.a. MAX). MAX is inspired by TED, the widely-lauded ...

MAX Preview: Beyond value of advice

MICHELLE BALTAZAR  |  THURSDAY, 12 JUN 2014
One of the key discussions at next week's Financial Standard MAX Forum is the distinct refocusing of marketing offers to the concerns of financial advisers not just as go-to advice experts but as successful business owners. Next Wednesday, the MAX-nominated ...

Dancing with digital: MAX

STAFF WRITER  |  TUESDAY, 27 MAY 2014
Financial services marketers face the twin challenges of being relevant to the digital investor while complying with snail-mail era regulation - but there are ways to get the best of both worlds. Speakers at this year's MAX Marketing, Adverting and ...

When Maslow's Theory and Marketing Collide

... In short, today's marketers need to return to marketing that shifts from selling to helping. As the famous Australian marketer Siimon Reynolds once said, besides having a USP (Unique Selling Proposition), you need to have an ESP (Emotional Selling Proposition). ...

Beacon approves DomaCom fractional property fund

STAFF WRITER  |  MONDAY, 19 MAY 2014
Beacon Financial Group will add the DomaCom fractional property fund to its approved product list (APL). DomaCom's property fund was launched in February and was aimed at meeting the needs of the independent financial advice (IFA) sector. "IFAs such ...