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Showing 41 - 50 of 88 results for "Marketer"

Dancing with digital: MAX

STAFF WRITER  |  TUESDAY, 27 MAY 2014
Financial services marketers face the twin challenges of being relevant to the digital investor while complying with snail-mail era regulation - but there are ways to get the best of both worlds. Speakers at this year's MAX Marketing, Adverting and ...

When Maslow's Theory and Marketing Collide

... In short, today's marketers need to return to marketing that shifts from selling to helping. As the famous Australian marketer Siimon Reynolds once said, besides having a USP (Unique Selling Proposition), you need to have an ESP (Emotional Selling Proposition). ...

Beacon approves DomaCom fractional property fund

STAFF WRITER  |  MONDAY, 19 MAY 2014
Beacon Financial Group will add the DomaCom fractional property fund to its approved product list (APL). DomaCom's property fund was launched in February and was aimed at meeting the needs of the independent financial advice (IFA) sector. "IFAs such ...

Voting opens for the 2014 MAX Awards

STAFF WRITER  |  WEDNESDAY, 14 MAY 2014
... Agency, Best Digital Marketing Campaign and Sales and Marketing Executive of the Year. Other awards to be handed out are Marketer of the Year (Superannuation), Marketer of the Year (Investment Management) and Best Advertising Campaign of the Year (Consumer ...

Insto investors want better marketing material

ALEX DUNNIN  |  TUESDAY, 8 OCT 2013
When being presented with marketing material from investment managers, institutional investors suffer the same poor standard of fund information as retail investors, reveals new research from specialist alternative investment researcher Preqin. Top ...

MySuper a challenge to fund differentiation: AusSuper

LAURA MILLAN  |  FRIDAY, 17 MAY 2013
While MySuper will provide Australians with a single low-cost balanced option with common features across funds, it has challenged marketers who must consider ways to differentiate their funds. "The 'compare the pair' campaigns are gone, there's no ...

Rainmaker Excellence Awards 2013

STAFF WRITER  |  THURSDAY, 9 MAY 2013
... Genocchio Vinva Investment Management Alex Donald Ironbark Asset Management Joe Gennusa Vanguard Investments Rainmaker Marketer of the Year (Superannuation) Winner Andrew Barnett MLC Finalists Lee Sammartino LUCRF Umberto Mecchi HOSTPLUS Kate Andrews ...

Market Wrap

AAP  |  TUESDAY, 30 APR 2013
... to court after failing to pay for a $28.4 million stake in junior coal miner Blackwood Corporation. Houseware products marketer McPherson's has its general meeting. In Australia, the market on Monday closed on a positive note as the four major banks ...

Facebook users moving on

ALEX DUNNIN  |  TUESDAY, 23 APR 2013
Just as wealth management and superannuation marketers have begun adapting to social media platforms such as Facebook, signs are emerging that the consumer market may already be moving on. The Socialmedia Today forum in the US has just published an ...

2013 Financial Standard Sales & Marketing Forum

STAFF WRITER  |  WEDNESDAY, 17 APR 2013
... AustralianSuper head of marketing Brook Carter and Selfwealth managing director Andrew Ward. Brook Carter won Rainmaker Marketer of the Year (Superannuation) 2011, Peter Dorrian won Rainmaker Marketer of the Year (Investment Management) 2011 The event ...