CBA leads on client satisfaction despite planning scandalsBY LAURA MILLAN | TUESDAY, 27 MAY 2014 12:10PMThe scandals in Commonwealth Bank's (CBA) financial planning unit have not affected its clients' satisfaction, which is the highest of the big four banks. Related News |
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The timing of this CBA satisfaction survey is important. It was conducted in March 2014, prior to the Senate Inquiry evidence regarding CBA's activities was given in April 2014, and prior to the airing of the 4 Corners program on the ABC on May 5th 2014, and prior to the resultant flooding of MPs with complaints from their constituents regarding CBA's activities. Perhaps a survey conducted after the Senate Inquiry releases its final report will be a more accurate gauge of how the community views CBA and its treatment of its customers who fell victim to its financial planning arm, CFPL. A full page apology from CBA management to its clients in both Fairfax and NewsCorp print media is long over due.