New digital asset trading platform targets HNWs, instos

CloudTech Group has launched a digital asset trading platform in Australia giving institutional, high-net-worth and individual investors access to aggregated liquidity, institutional-grade pricing and advanced trading tools.

RooRooEx, built on Integral's digital asset trading technology, connects to multiple liquidity providers and automatically routes orders across sources in real time, with the aim of improving execution and reducing slippage in the 24-hour digital asset market.

The platform supports AUD and USD trading pairs across major cryptocurrencies, alongside USDT trading capabilities. It also offers market and limit orders, as well as time-weighted average price (TWAP) strategies.

The launch comes as Australian digital asset services face evolving regulatory oversight, with investors increasingly seeking pricing transparency, security and operational controls associated with traditional financial markets.

CloudTech Group general manager of treasury, custody and capital markets Edward Zhang said the platform was designed to broaden access to trading capabilities traditionally available to professional investors.

"For too long, many of the benefits traditionally available to professional investors have been difficult for individual investors, including high-net-worth (HNW) individuals and sophisticated traders, to access in the OTC market," Zhang said.

"By combining our trading and custody capabilities with Integral's digital asset trading workflows and infrastructure, RooRooEx aims to bridge this gap, serving both institutional clients and HNW individual investors with access to deeper liquidity, institutional-grade pricing and sophisticated trading capabilities through a seamless and intuitive platform."

Zhang said trust, security and governance remained central to the platform, with role-based access and controls spanning front, middle and back-office functions.

Integral chief executive Harpal Sandhu said digital asset markets were increasingly requiring technology comparable with traditional financial markets.

"As digital asset markets mature, firms must offer investors the same calibre of sophisticated technology available in traditional financial markets," he said.

"Integral enables CloudTech to deliver exactly that - institutional-grade pricing, execution and liquidity through the RooRooEx platform, helping it better serve clients in fast-moving, 24/7 markets."

The platform will be available globally, with an initial strategic focus on Australia, Singapore and Malaysia.