Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW
Search ResultsShowing 51 - 60 of 64 results for "YouTube"
Investors shun social media, for now
RUTH LIEW  |  WEDNESDAY, 22 SEP 2010
... investors and stockbroking analysts snub social media for investment research - but a minority group visits websites such as YouTube to analyse investors' attitude to brands and stocks they follow, new research shows. A survey by Australian Investor ...
Overseas pensions shine in communications
MICHAEL HOBBS  |  TUESDAY, 27 JUL 2010
... communicate to young members. A Swedish fund used a video of dancing soldier in traditional regalia, which was posted on YouTube, to advertise the retirement fund. The research noted the catchy simple slogan made this video a viral hit. Website tools ...
Australians frustrated with fin companies
RUTH LIEW  |  FRIDAY, 25 JUN 2010
... social networking sites, with 57 per cent of Australians happy for companies to use channels such as Facebook, Twitter and YouTube to provide them with discounts and offers.
Rainmaker and endgame launch new marketing excellence award
... to radio, print and TV campaigns. Today, that extends to various online marketing channels including social networks, YouTube and various web media. The challenge is the right use of all these media touch points to reach investors. Market predictions ...
AIST alerts regulator on misleading campaign against super
MICHELLE BALTAZAR  |  FRIDAY, 18 JUN 2010
... ASIC on a sustained campaign by the Minerals Council of Australia (MCA) currently showing on national TV, print and on YouTube. One ad titled "A retiree's message to Canberra" even shows an elderly man calling the RSPT a "hand grenade" on his savings. ...
All aboard online at CalPERS
COMPANY RELEASE  |  WEDNESDAY, 28 OCT 2009
... relating to their pensions. It also serves as a platform for the fund's social media presence on Twitter, Facebook and YouTube - sites used widely by Gen Y-ers. "There's a lot of information and misinformation about CalPERS," said Patricia K. Macht ...
Gen-Y in a bottle
MICHELLE BALTAZAR  |  TUESDAY, 28 JUL 2009
... explained as making sure that in the future, banks and super funds provide information wirelessly and globally. And while YouTube has been widely popular as a non-commercial communications channel, financial services firms need to have video links that ...
Wiki me happy
MICHELLE BALTAZAR  |  MONDAY, 24 NOV 2008
... preclude them from using conventional sites. For example, staff spreading company information over a viral medium like YouTube or Wikis can potentially breach consumer privacy or trigger lawsuits. Dave Dutch, a US-based senior executive at Vignette who ...
Segmentation prompts industry warning
MICHAEL HOBBS, ALEX DUNNIN  |  MONDAY, 25 AUG 2008
... segmented marketing approach inspired CPA to analyse new communication methods which resulted in the launch of a two-minute YouTube video called, Learn to Love your Super. The video features a man named Super who represents the retirement savings of ...
Super marketing with grunt
MICHELLE BALTAZAR  |  THURSDAY, 14 AUG 2008
A YouTube ad, an email blast and an annual report that morphs with the member's age were among the winning entries at this year's ASFA Communications Awards held in Sydney last night. This year's awards, which recognises the most innovative or effective ...
Link to something sMmPSRgH