A $13 billion platform provider and investment administrator is rebranding as it gears up for the launch of both a superannuation and non-superannuation Wrap solution.
Managed Accounts Holdings - also known as managedaccounts.com.au - is rebranding to Xplore Wealth.
The company said the new brand was chosen to reflect its universal growth purpose and will be accompanied by a program to familiarise the market and clients on its offer, and how it can help financial advisers and their clients.
"The directors believe that the business is well placed for growth. Our renewed focus is on offering advisers and their clients a world of investments within a diverse, but simple platform solution," Xplore Wealth chair Peter Brook said.
Xplore Wealth said it will shortly launch both a superannuation and non-super Wrap solution, which will add to its suite of discretionary and non-discretionary, custodial and non-custodial, self-managed and adviser-managed portfolios.
"As business and industry challenges become more complex, we seek to offer our customers the opportunity to purpose-build the business solutions that best suit them and their clients, backed by access to a diversity of asset classes, transparent fees and competitive structures and an integrated platform solution," Brook said.
The new brand also underpins a consolidation and simplification of our market offering, he added.
"Xplore Wealth will partner with its clients with agility, decisiveness and flexibility to deliver investment management solutions that fundamentally support their businesses and growth opportunities and their own clients' needs and aspirations," Brook said.
The move, which is subject to shareholder approval, would see the company's ASX ticker code change from MGP to XPL.
It also follows a recent leadership shake-up that saw Brook take over as chair of the board, with longstanding chair Don Sharp stepping down.
Chief executive David Heather also announced his resignation last month after four years in the role.