First State Super launches rebrandBY MARK SMITH | TUESDAY, 2 JUL 2013 11:55AMHealth Super will sit under the First State Super brand name, following a transition period after its 2011 merger with the fund. |
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It's interesting to see Michael stating that dropping the Health Super brand name removes a state-based link, allowing First State Super to become a national brand. Doesn't "First State" allude to that fund's origins in NSW???