AustralianSuper ramps up data-gathering strategyBY JAMES FERNYHOUGH | TUESDAY, 11 NOV 2014 12:35PMAustralianSuper has launched an online member engagement tool which aims to gather more precise information about members in order to better target its engagement campaigns. Related News |
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This is not 'big data'. It is just data.
Big data involves either petabytes of static or streaming data, or it is associated with 'difficult' data - images, audio, video, etc.
The aims of big data are to allow it to ask the questions and then you doing the analysis to find the answers, rather than the other way around.