Advisers struggle to add valueBY LINDA HAUSKEN | FRIDAY, 5 OCT 2012 12:40PMUnder the Future of Financial Advice opt-in and fee disclosure reforms, many advisers may struggle to offer a strong value proposition to their clients, according to an industry expert. |
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Liza McDonald
HEAD OF RESPONSIBLE INVESTMENT
AWARE SUPER
AWARE SUPER
Liza McDonald would have you believe her path from a legal secretary to the head of responsible investment at Aware Super was a matter of good fortune. Her career says otherwise. Riddhima Talwani writes.







To deliver personal value requires a different level of resource than that of selling product on its merit.
The core ingredient with fees as the man said, is value and the delivery of sustainable marketable value costs money. This will test many advisers, but if they make the transition, it will be worth it.
Our experience in fees is that they have a broader application and if structured sensibly, it is a "win/win" for client and adviser.