AIA names regional chief executive for key markets

AIA Group has appointed a regional chief executive, hiring a former insurance boss from HSBC to oversee its business across several jurisdictions, including Australia.

Edward Moncreiffe has been named the new regional chief executive, effective November 2, when he will be responsible for key markets including Australia, New Zealand, India and Sri Lanka.

In his new role, he will continue to be based in Hong Kong and reports to group chief executive and president Lee Yuan Siong.

Edward has 20 years of leadership experience across insurance, wealth and strategy roles across the UK, Europe, Latin America and Asia.

Most recently, Moncreiffe was chief executive for insurance at HSBC Group for its life and health insurance business in Hong Kong, Macau, Mainland China, Singapore, India, Malta, Bermuda and Mexico - as well as insurance distribution units globally.

Across his 15-year tenure at HSBC, he held multiple leadership roles, including global head of strategic partnerships and retail insurance, and head of distribution before transitioning into the top job for insurance in April 2024.

He also chaired the Hong Kong Federation of Insurers, Matilda International Hospital and City Mental Health Alliance Hong Kong. He represents Asia Pacific on the Executive Council of the International Insurance Society, AIA noted.

Commenting, Siong said Moncreiffe has a strong track record of delivering growth and strengthening market positions.

"Edward brings deep insurance expertise, extensive international experience and a strong track record of growing businesses and strengthening market positions," Siong said.

"His understanding of customers and distribution, together with his experience across insurance and wealth, will be highly relevant as he works with our market leadership teams to build on the strong foundations of our businesses and accelerate their next phase of growth."

Moncreiffe said: "I am delighted to be joining AIA, a company distinguished by its exceptional franchise, clear purpose and long-term commitment to Asia."

"AIA's businesses in India, Sri Lanka, Australia and New Zealand each have distinct strengths, priorities and opportunities. I look forward to working with the group and market leadership teams to build on those strengths, advance our enterprise-wide strategic priorities and deliver long-term value for customers, partners and shareholders."