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Showing 41 - 50 of 136 results for "Advertising Campaign"

ISA targets 'sales incentives' in new ad campaign

JAMES FERNYHOUGH  |  MONDAY, 1 SEP 2014
Industry Super Australia (ISA) has pulled no punches in its latest multi-platform advertising campaign which emphasises the controversial sales culture within banks. The ads will be released today across television, print, digital and outdoor sites ...

Retail funds also guilty of 'Compare the Pair' vagueness

JAMES FERNYHOUGH  |  THURSDAY, 26 JUN 2014
BT and ANZ may need to follow Industry Super Australia (ISA) in clarifying the language of their superannuation advertising campaigns, following a ruling by the Australian Securities and Investments Commission (ASIC) over use of the term 'average' in ...

ISA to change Compare the Pair ads

JAMES FERNYHOUGH  |  TUESDAY, 24 JUN 2014
Industry Super Australia (ISA) will change its 'Compare the Pair' advertising campaign to include disclaimers after the Australian Securities and Investments Commission (ASIC) expressed concern that the ads were misleading to consumers. In future advertisements ...

Industry marketing leaders receive top MAX Awards

LAURA MILLAN  |  THURSDAY, 19 JUN 2014
... was awarded to State Street Global Advisors (SSgA) campaign Retirement Lifestyle Solutions. Overall Best Advertising Campaign of the Year was awarded to Challenger's Retirement on Paper campaign on the consumer division, and to AMP's Own Tomorrow on ...

AMP axes regional head of advice roles

LAURA MILLAN  |  WEDNESDAY, 18 JUN 2014
... and was very impressed. The project they completed for AMP was ground breaking - so much so, a national TV advertising campaign was created around it," Reeh said.

Financial Standard launches third media app

STAFF WRITER  |  TUESDAY, 17 JUN 2014
... iPhone/iPad app also features a list of the 100 finalists nominated in 20 industry awards, including Best Advertising Campaign of the Year (Trade) and (Consumer), Best Social Media Campaign of the Year and the prestigious Marketer of the Year Award. ...

Exceeding your MAXpectations

MICHELLE BALTAZAR  |  FRIDAY, 13 JUN 2014
... mission is to coax the audience out of the safety zone and into the risk zone - with just rewards. 2. Test your Advertising Campaign - we invited two financial planners and two brand strategists to discuss this year's nominated advertising campaigns. ...

MAX Preview: Beyond value of advice

MICHELLE BALTAZAR  |  THURSDAY, 12 JUN 2014
One of the key discussions at next week's Financial Standard MAX Forum is the distinct refocusing of marketing offers to the concerns of financial advisers not just as go-to advice experts but as successful business owners. Next Wednesday, the MAX-nominated ...

Dancing with digital: MAX

STAFF WRITER  |  TUESDAY, 27 MAY 2014
Financial services marketers face the twin challenges of being relevant to the digital investor while complying with snail-mail era regulation - but there are ways to get the best of both worlds. Speakers at this year's MAX Marketing, Adverting and ...

Voting opens for the 2014 MAX Awards

STAFF WRITER  |  WEDNESDAY, 14 MAY 2014
... handed out are Marketer of the Year (Superannuation), Marketer of the Year (Investment Management) and Best Advertising Campaign of the Year (Consumer and Trade Division). There are 19 categories in total, all focused on acknowledging high achievers ...