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Showing 501 - 510 of 618 results for "advertising"

ASIC releases guide for unlisted debentures

CHRIS NICHOLLS  |  THURSDAY, 1 NOV 2007
... benchmarks, the inclusion of these benchmarks in sellers' disclosures on an 'if not, why not' basis, ensuring their advertising is consistent with the disclosures and additional education to assist investors and potential investors in the unlisted debentures ...

Mercer opens new TAP

CHRIS NICHOLLS  |  THURSDAY, 18 OCT 2007
... with social security, insurance, estate planning and superannuation, and despite the Federal Government's extensive advertising, many had not grasped the full extent of the Better Super changes. "In March 2007, Mercer conducted a survey on Better Super ...

Fees drive super switchers

CHRIS NICHOLLS  |  WEDNESDAY, 3 OCT 2007
... shop around and half of those people said they didn't need to. When it came to getting people through the door, TV advertising proved the least effective trigger, with only 25 per cent switching due to a commercial and less than five per cent listing ...

Industry fund ads off target?

CHRIS NICHOLLS  |  TUESDAY, 25 SEP 2007
... some industry funds' web presence could do with improvement. "It is true to say one underutilised element of that [advertising presence] is online marketing and websites generally need to be continually reviewed and upgraded." Melissa Birks, national ...

Explorer turns new leaf with Ascalon

CHRIS NICHOLLS  |  WEDNESDAY, 12 SEP 2007
... alternative shareholder and support on the board." He said in the two weeks since Ascalon's acquisition, following some advertising, Explorer had received calls offering to transfer close to $1 billion in assets - an impressive leap from the $200 million ...

Compare the pair campaign is back

ALEX DUNNIN  |  MONDAY, 10 SEP 2007
Consumers can expect a renewed round of industry fund television advertising based on the now firmly established 'Compare the pair' theme. The campaign follows release of several 2006-07 performance surveys that show the normal-1-2 per cent advantage ...

Dazza is a dud: FPA survey

CHRIS NICHOLLS  |  TUESDAY, 28 AUG 2007
... with consumers, almost two-thirds of Financial Planning Association (FPA) members believe the Value of Advice 'Dazza' advertising campaign has been a flop. First aired on national TV in October 2005, and backed up by a print and website campaign, the ...

On the sub-prime defensive

SUZY MAC  |  TUESDAY, 28 AUG 2007
... reviewing investment protocols. Wizard Home Loans has also felt the need to reassure customers this week, with new advertising stating it is "well buffered from the capital markets volatility". Keen to distance themselves from the likes of RAMs and capital ...

Success of planners a double-edged sword

CHRIS NICHOLLS  |  MONDAY, 25 JUN 2007
... let alone any increasing consumer awareness." Guggenheimer said the recent SimplerSuper rules and their associated advertising had put added pressure on the system; the opposite of the original desired effect. "There's a practical limit to the number ...

People to power advice of the future

... advisers need to focus on client value. "What do advisers do for their clients?" he asked. He said the challenge, amid advertising for industry funds and future government regulation uncertainty, was to advertise clear benefits to clients. If not, he ...