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Showing 481 - 490 of 618 results for "advertising"

New resources, fresh ads for advisers

RUTH LIEW  |  WEDNESDAY, 12 NOV 2008
... time, the FPA is also raising the bar of awareness on the value of advice. The industry body recently launched a new advertising campaign based on a series of real life case studies from the FPA Value of Advice Awards program. "You pay to see a financial ...

Don't fire marketers: Business Health

MICHAEL HOBBS  |  TUESDAY, 4 NOV 2008
... costs. Terry Bell, Business Health partner, said often the first cost cutting measures involve laying off marketing or advertising staff, which is the wrong strategy. "If the marketing person was doing a good job two years ago, what's changed today? ...

FIIG opens term deposit site

MICHAEL HOBBS  |  WEDNESDAY, 29 OCT 2008
... from more than 40 providers, allowing people to invest directly with a provider. "Investors have mostly relied on the advertising campaigns of the major term deposit providers to access whether they're getting the best cash rate...these indices provide ...

Gamers target lost super

MICHAEL HOBBS  |  FRIDAY, 17 OCT 2008
... encourage more people to find their lost super. "AUSfund has always been a progressive organisation focusing on online advertising and resources but the launch of this viral game has to be a first for the superannuation industry," said Duncan Buckley ...

TOWER buys InsuranceLine

MICHAEL HOBBS  |  FRIDAY, 3 OCT 2008
... InsuranceLine had been able to achieve strong growth in recent years through its appeal to customers using television advertising and direct sales. TOWER Australia expects longer-term growth in all three broad market segments of advice, workplace and ...

AUSfund posts zero pc crediting rate

MICHAEL HOBBS  |  THURSDAY, 4 SEP 2008
... said the fund would intensify its member awareness campaign during the year across cross fund matching and public advertising.

ASIC completes unlisted asset guide

MICHAEL HOBBS  |  THURSDAY, 4 SEP 2008
... management (FUM). In the finalised document, ASIC modified certain aspects of the benchmarks, disclosure principles and advertising strategies in the regulatory guidelines in response to submissions from more than 50 advisers, auditors, ratings agencies ...

Shift ad budget for Gen Y: Williams

MICHAEL HOBBS  |  THURSDAY, 14 AUG 2008
... Williams. Speaking at the Association of Superannuation Funds Australia (ASFA) Communications Forum, Williams said placing advertising or information on websites such as 'facebook' and 'myspace' super funds could easily connect with Generation Y. These ...

IFSA launches insurance campaign

MICHELLE BALTAZAR  |  FRIDAY, 8 AUG 2008
... IFSA said the new brand and supporting campaign will be funded by these 20 insurance members who worked with Grey Advertising and endgame communications/Honner Media to develop the 'brand manifesto'. "The campaign will encourage people to see personal ...

AUSfund rolls out $4.3m

RUTH LIEW  |  TUESDAY, 5 AUG 2008
... strategies to promote member relocation exercises include cross fund matching, address matching, ATO matching and public advertising through television and online mediums.