Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW

Search Results

Showing 541 - 550 of 618 results for "advertising"

Super communication to evolve with choice

... how we're all different but to the members, we still look the same," he said. He highlighted research that showed 'advertising' as the most effective way that members can differentiate one fund to the next. Low fees is another key differentiator but ...

AustralianSuper moniker confusion

... reject a company name upon registration, they would have to be completely identical. Nevertheless, he added if similar advertising and logos confused consumers and was seen to be done intentionally it could be dealt with by one of the parties under the ...

Sporting sponsorships do not breach sole purpose: Freehills

ALEX DUNNIN  |  FRIDAY, 11 AUG 2006
... "Sponsorship of sports teams is not really a sole purpose test issue, but trustees must be able to justify why the particular advertising was used." For example, she said, "if it is about growing membership and if the membership doesn't grow then the ...

Past performance is misleading advertising: ASIC

HAMISH MADDEN  |  WEDNESDAY, 9 AUG 2006
... Australian Securities and Investments Commission (ASIC) has warned investment funds about using past performance as part of advertising or promotional material, singling out a recent advertising campaign by BT Financial Group. In issuing its warning ...

Westpac warned for misleading advertising

HAMISH MADDEN  |  FRIDAY, 7 JUL 2006
Westpac Banking Corporation has been rapped over the knuckles and will review its advertising after the Australian Securities and Investments Commission (ASIC) deemed an advertising campaign misleading. The problem centres around an advertising campaign ...

Industry funds target top end with TV campaign part 2

KATE HAGE  |  THURSDAY, 6 JUL 2006
... Industry Super Funds have been forced to counter this confusion by launching another round of national television advertising to tell the true story," said Weaven. Once again, the campaign will use a "compare the pair" and odometer device to calculate ...

Westpac FP launches $500k super campaign

... owners, more so than they probably realise," she said. The campaign will cost around $500,000 and will include outdoor advertising in Sydney and Melbourne running in the next couple of weeks, in-branch advertising until 31 July plus direct mail and web ...

Rainmaker Marketing Excellence Awards 2006

... of the Year in five categories, Best Website of the Year in three categories as well as best new products and best advertising campaign. * Rainmaker Marketer of the Year - Adrian Emery, general manager of sales and marketing, AXA Australia. * Rainmaker ...

Market wrap

AAP  |  FRIDAY, 26 MAY 2006
... two weeks. Lifting the Nasdaq, shares of Web auctioneer eBay Inc jumped 12.2 per cent after the company unveiled an advertising alliance with Yahoo Inc. The Dow Jones industrial average rose 93.73 points, or 0.84 per cent, to end at 11,211.05. The Standard ...

Associations need to raise standards themselves: Pearce

KATE HAGE  |  TUESDAY, 16 MAY 2006
... sense of security will depend on both the effectiveness of the industry's standards and the literacy foundation's advertising campaigns.