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Showing 311 - 320 of 611 results for "Advertising"

Dancing with digital: MAX

STAFF WRITER  |  TUESDAY, 27 MAY 2014
... Power50 list and social media 101 with Twitter Australia; and the Creative Review, where we showcase MAX-nominated advertising campaigns. The event culminates with the evening's Gala Dinner and Awards where the nation's top marketers and BDMs are acknowledged ...

When Maslow's Theory and Marketing Collide

... respective needs as outlined by Maslow. Marketing collateral and awareness will continue to be important - as will advertising, content, digital and social marketing - so that people are aware of your organisation. But these, once again, need to be recognised ...

Voting opens for the 2014 MAX Awards

STAFF WRITER  |  WEDNESDAY, 14 MAY 2014
... to be handed out are Marketer of the Year (Superannuation), Marketer of the Year (Investment Management) and Best Advertising Campaign of the Year (Consumer and Trade Division). There are 19 categories in total, all focused on acknowledging high achievers ...

PROFILE: Actuaries Institute CEO David Bell

JAMES FERNYHOUGH  |  THURSDAY, 8 MAY 2014
In April the Actuaries Institute launched an advertising campaign painting actuaries as the 'rock stars of the 21st Century'. FourA months into the role, new chief executiveA David Bell tells James Fernyhough what heA hopes the campaign will achieve. ...

ISA and FSC prepare for Federal Court clash

JAMES FERNYHOUGH  |  WEDNESDAY, 7 MAY 2014
... HESTA, Cbus and MTAA - contribute to the body's lobbying and research activities. The remaining 10 contribute to ISA's advertising campaigns, and have the 'Industry SuperFund' logo next to their own logos. The FSC represents the for-profit retail superannuation ...

Virgin Money cops fine for misleading direct insurance ads

MARK SMITH  |  WEDNESDAY, 30 APR 2014
... Securities and Investments Commission (ASIC) issued three infringement notices for misleading online and television advertising, with each infringement notice carrying a penalty of $10,200. The fines related to the promotion of Virgin Money's Quick & ...

Accountants beat planners in consumer confidence

LAURA MILLAN  |  TUESDAY, 15 APR 2014
... pharmacists, doctors, High Court judges and dentists were at the top of the list, while car salesman and people working in advertising and real estate were at the bottom. The research was conducted on the phone between April 8 and 10, 2014. Roy Morgan ...

NGS Super rebrands, launches new logo

STAFF WRITER  |  THURSDAY, 3 APR 2014
Industry fund NGS Super has rebranded, launching a new logo, website, refreshed advertising and a smartphone application. NGS Super chief executive Anthony Rodwell- Ball said the rebranding was aimed at representing all of its member base, which encompasses ...

ASIC to consider complaints about ISA's 'Compare the Pair'

LAURA MILLAN  |  TUESDAY, 1 APR 2014
... retail fund for all the various reasons that they say," Fawcett noted. ISA confirmed that has put out a tender for an advertising buyer, following the renewal of its 'Compare the Pair' campaign. The organisation representing 15 industry super funds spent ...

Latest Financial Standard issue available on the iPad app

STAFF WRITER  |  MONDAY, 24 MAR 2014
In the latest edition of Financial Standard, we look at how much industry funds spend on advertising and investigate the insurance industry's "perfect storm.A We also speak to Westpac's general manager of bank financial planning Mike Chesworth for our ...