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Showing 301 - 310 of 609 results for "Advertising"

Advice clients don't want managed funds

MARK SMITH  |  FRIDAY, 20 JUN 2014
... executives from major companies. She made the comments during a panel session at MAX, Financial Standard's Marketing, Advertising and Sales Excellence Forum in Sydney on Wednesday. Minimising costs, increasing choice and improving access to direct options ...

Industry marketing leaders receive top MAX Awards

LAURA MILLAN  |  THURSDAY, 19 JUN 2014
... this year's MAX Awards. This edition included two new categories, Best Agency of the Year (awarded to independent advertising agency Banjo) and Best Innovation Campaign of the Year, which was awarded to State Street Global Advisors (SSgA) campaign Retirement ...

AMP axes regional head of advice roles

LAURA MILLAN  |  WEDNESDAY, 18 JUN 2014
... in 2006 and was very impressed. The project they completed for AMP was ground breaking - so much so, a national TV advertising campaign was created around it," Reeh said.

Financial Standard launches third media app

STAFF WRITER  |  TUESDAY, 17 JUN 2014
... intersect. The iPhone/iPad app also features a list of the 100 finalists nominated in 20 industry awards, including Best Advertising Campaign of the Year (Trade) and (Consumer), Best Social Media Campaign of the Year and the prestigious Marketer of the ...

Bank ads confusing: research

MARK SMITH  |  MONDAY, 16 JUN 2014
... said. "Regulation is meant to protect consumers, but right now it's letting them down. Change is needed to ensure advertising is clear for two vital reasons: so consumers can understand what's the best deal, and so lenders will be under more pressure ...

Exceeding your MAXpectations

MICHELLE BALTAZAR  |  FRIDAY, 13 JUN 2014
... His mission is to coax the audience out of the safety zone and into the risk zone - with just rewards. 2. Test your Advertising Campaign - we invited two financial planners and two brand strategists to discuss this year's nominated advertising campaigns. ...

MAX Preview: Beyond value of advice

MICHELLE BALTAZAR  |  THURSDAY, 12 JUN 2014
... advisers not just as go-to advice experts but as successful business owners. Next Wednesday, the MAX-nominated Best Advertising Campaigns of The Year finalists will be placed under the spotlight during the morning session chaired by Bronwyn Delaney ...

Win entry to the MAX awards

... top financial advisers to tell us what new products and services they predict will be a hit with their clients. 2) Advertising Review - we invite a financial adviser, a creative agency and a brand and media strategist to discuss who's produced the most ...

Dancing with digital: MAX

STAFF WRITER  |  TUESDAY, 27 MAY 2014
... Power50 list and social media 101 with Twitter Australia; and the Creative Review, where we showcase MAX-nominated advertising campaigns. The event culminates with the evening's Gala Dinner and Awards where the nation's top marketers and BDMs are acknowledged ...

When Maslow's Theory and Marketing Collide

... respective needs as outlined by Maslow. Marketing collateral and awareness will continue to be important - as will advertising, content, digital and social marketing - so that people are aware of your organisation. But these, once again, need to be recognised ...