Entireti launches consulting program for AFSLs

Entireti has launched a new program to support self-licensed firms to design and execute strategic initiatives, while improving performance and competitiveness.

The offering is now available through its subsidiary Entireti Alliances, which focuses on governance, investment processes, and client engagement, and has been in procurement with several trials with a small number of Australian financial services licensees in the past 12 months.

Entireti Alliances general manager Andy Marshall and national manager, business development Tanja Zurak said the program focused on improving efficiency, accountability, culture and performance.

"We want to help bridge the gap between strategy and execution because many boutique AFSLs and advisory firms are struggling to implement ideas and execute plans while continuing to see clients, meet compliance obligations and run their business," Marshall said.

"Our program provides the structure, accountability, project management, and implementation support needed to turn plans into outcomes."

While the strategic business consulting program is customised to meet the bespoke needs of individual firms, Zurak said the pilot highlighted a strong focus among advice businesses on adoption for artificial intelligence (AI), cyber security and governance and risk management.

"We've been helping advice businesses adopt AI in a practical and controlled way," she said.

"While AI offers significant productivity opportunities, successful adoption requires clear guardrails around compliance, privacy, governance, and advice quality.

"We help businesses identify high-value use cases, implement approved tools, establish governance frameworks, and embed AI into existing workflows so efficiencies can be realised without increasing risk."

Zenith Wealth managing director Grant Howe, who participated in the pilot of the program, noted the business has developed a "clearer picture" of its ideal future state thanks to the pilot.

"We now have a clear plan for building operational processes and introducing new levels of accountability to help us achieve our broader objectives," Howe said.

"It has also helped us work towards a more consistent way of operating across the entire firm.

"We are not yet at the scale where we can build all of our ideal bench strength internally, but Entireti Alliances brings many of those capabilities into the business."