Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW

Search Results

Showing 221 - 230 of 605 results for "Advertising"

Legg Mason appoints Sydney head from UBS

ALEX BURKE  |  MONDAY, 27 MAR 2017
... made significant enhancements to our business including the broadening of our fixed income product set, increased advertising to raise awareness of our multi-affiliate investment offering and the appointment of Felicity Nicholson to lead our marketing ...

Help wanted

BENJAMIN ONG  |  TUESDAY, 7 FEB 2017
... 0.8% in December 2016. Could it be because of multiple counting of online ads? That is, a number of companies are advertising the same job on several online platforms?

Guest of honour

ALEX BURKE  |  TUESDAY, 3 JAN 2017
... a "big mortgage," Lambert asked whether he could do a few tax returns on the side. They agreed, and Lambert began advertising his services in the Yellow Pages. There was a problem, though - much as Lambert wanted the extra income, it was becoming impossible ...

Saving super from Tinder sex bots

ALEX BURKE  |  THURSDAY, 17 NOV 2016
... was clearly effective," he said. Addressing the Tinder problem, he noted that the dating service had been plagued by advertising bots that would convince users they were real people looking to meet up. Using Telesign analytics - which examined the average ...

Fintechs face marketing battle

DARREN SNYDER  |  TUESDAY, 8 NOV 2016
... marketing managers are focusing their investment and emphasis on digital marketing, while traditional print and TV advertising channels are becoming far less popular. "There is a clear intention to increase spending on all forms of digital marketing ...

Super engagement strategies still misfiring

ALEX DUNNIN  |  THURSDAY, 13 OCT 2016
... also cautioned super funds about communications strategies that can misfire such as using misjudged humour in their advertising, dumbing down superannuation too much and not letting the facts, such as on investment returns and fees, speak for themselves. ...

Life Insurance Code targets self-regulation

MARK SMITH  |  TUESDAY, 11 OCT 2016
... to take rectification steps for breaches, issues formal warnings, require a Code compliance audit, issue corrective advertising or publically publish details of non-compliance. The FSC is also considering applying for ASIC approval of the code in the ...

LT Management fined over false SMSF advertising

JAMIE WILLIAMSON  |  TUESDAY, 27 SEP 2016
... period of two years at a cost of $2200. Commenting on the case, ASIC deputy chairman Peter Kell said: "Accuracy in advertising is integral to maintaining consumer trust and confidence in the SMSF sector. Such conditions should be clearly stated so that ...

Magellan eyes 'exponential growth' from second machine age

MARK SMITH  |  TUESDAY, 2 AUG 2016
... in cloud computing, big data and artificial intelligence; the move to a cashless society; and the share of global advertising spend moving online. Rounding out the top five positions, investment in YUM!, the owner of KFC, Pizza Hut and Taco Bell, is ...

Super fund CEO not seeking reappointment

DARREN SNYDER  |  MONDAY, 18 JUL 2016
... appointment at the conclusion of his contract. Accordingly the recruitment process to replace him has commenced." GESB is advertising for its new chief executive with applications closing 1 August. The fund has about 290,000 members including both current ...