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Showing 201 - 210 of 622 results for "advertising"

Finding value in Fairfax

JAMIE WILLIAMSON  |  WEDNESDAY, 15 AUG 2018
... backs our view that there is some latent value there," he said. Despite print media receiving the least in terms of advertising spend in recent years, it's impossible to drop to a negative spend, Hopperton said. "Newspapers and magazines have already ...

Royal Commission revisits fees for no service

KARREN VERGARA  |  MONDAY, 6 AUG 2018
... theme of the inquiry, Hodge said Industry Super Australia's use of members' money to fund its fox and henhouse advertising campaign last year will serve as a case study. The first witness Paul Carter, the former executive general manager of super ...

Super funds suit up for Royal Commission

KARREN VERGARA  |  MONDAY, 6 AUG 2018
... members' money meets the sole purpose test and is consistent with the Superannuation Industry (Supervision) Act 1993. Advertising and marketing expenditure, for example, may be on the radar. Such expenditure shouldn't be problematic, Hooper says ...

Poor tech derails financial services marketing: Study

MICHELLE BALTAZAR  |  MONDAY, 30 JUL 2018
... anticipate a budget increase, majority expect to spend this on content creation, email marketing and paid social media advertising. This cohort is also more likely to address the technology shortfall somewhat - a website upgrade is the second most likely ...

Industry leaders in sales and marketing recognised at MAX Awards

STAFF WRITER  |  FRIDAY, 15 JUN 2018
More than 300 guests attended last night's 2018 Financial Standard Marketing, Advertising & Sales (MAX) Excellence Awards, which recognised the outstanding achievements in marketing, sales and business development by an individual, team or organisation ...

Industry Super Australia names new CEO

JAMIE WILLIAMSON  |  FRIDAY, 1 JUN 2018
... retirement of all Australian workers is paramount." Dean is credited with developing a number of ISA's most recognised advertising campaigns, including 'Compare the Pair', 'In good hands' and 'Banks aren't super'. Collins ...

Spaceship looks outside of superannuation

KANIKA SOOD  |  WEDNESDAY, 23 MAY 2018
... with engineers delivering the beta version last month. The super-fund-turned-investment-manager is now pushing out advertising for the product. Spaceship is not charging fees for investment balances less than $5000 or for contributions, withdrawals ...

Chief economist update: Wisdom of the crowd

BENJAMIN ONG  |  MONDAY, 21 MAY 2018
... Aristotle This, according to Dr. Google, was the first reference to what has now been applied to statistics, business and advertising strategy and financial markets, etc. and termed "wisdom of the crowd." Simply put, "wisdom of the crowd" means that ...

MAX Awards: Voting opens

DARREN SNYDER  |  THURSDAY, 10 MAY 2018
... Financial Standard readers now have the opportunity to vote for the 2018 MAX Awards, recognising the leading marketing, advertising and sales professionals within financial services. Following nominations, 110 finalists have been named across 22 categories. ...

Life insurance regulation needs government backing: Poll

KARREN VERGARA  |  WEDNESDAY, 2 MAY 2018
... the code needs greater clarity. Other areas of improvement in the next iteration must focus on sales practices and advertising, and policy design and disclosure. The poll, which was conducted at the recent Financial Services Council Life Insurance Conference ...