Advisers grapple with client retentionBY KARREN VERGARA | WEDNESDAY, 18 JUL 2018 12:22PMFinancial advisers are losing clients and the ongoing financial services Royal Commission isn't helping. The good news is professional standards reform is helping restore the reputation of the industry, Investment Trends research reveals. Related News |
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Brian Parker
CHIEF ECONOMIST
AUSTRALIAN RETIREMENT TRUST
AUSTRALIAN RETIREMENT TRUST
To Brian Parker, the best investment ideas are the ones that make common sense. As chief economist of Australian Retirement Trust, Parker combines his analytical prowess and interpersonal skills to better member education and outcomes. Chloe Walker writes.
I think it is a bit of a stretch to say that 'The good news is professional standards reform is helping restore the reputation of the industry' because the majority of Planners expect a positive outcome from education reforms.
You would be very naive to think that come 1/1/2024, the public is suddenly going to take a different view on the industry. At least not without significant advertising spend (funded by us) and ideally, a change in title. If we are still 'Financial Planners' after that date, irrespective of education etc, then how is that going to changes perception of Planners pre 2024?