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Showing 1 - 2 of 2 results for "Yell Creative"

Poor tech derails financial services marketing: Study

MICHELLE BALTAZAR  |  MONDAY, 30 JUL 2018
... more roadblocks for financial services marketers than competitor products or management buy-in, a new study shows. Yell Creative found 32% of the marketers they surveyed in their annual 'Australian Finance Marketing Survey' saw technology as ...

Fintechs face marketing battle

DARREN SNYDER  |  TUESDAY, 8 NOV 2016
... the local marketplace is evidenced by research suggesting these new players pose little threat to the industry. A Yell Creative survey of 150 financial marketers found more than 66% believe fintech start-ups pose little threat to established players ...
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