Social media anything but rocket scienceBY MARK STORY | MONDAY, 4 FEB 2013 8:45AMThe proper adoption of social media strategy by financial advisers will help to raise up the public perception of the sector so often portrayed badly by media. |
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Very well said! I think that social media is nothing complicated - if it is for leisure at least. When it comes to the marketing side - it is just another, more informal place where to apply your knowledge. It is a mere possiblity, that is easy to handle and doesn't require so much effort. The only thing that is more complicated are the tools connected with social media - for monitoring and others. They must be used by people who really know what we are talking about.
This is a great article, I believe for the financial planning industry one the biggest decisions is, do I trust the social media channel I am about to use? what will it do to my brand? and the sometimes fine line we tread between general and specific advice.