SMSF solutions provider Heffron has appointed a new managing director.
In a leadership reshuffle, head of product Meg Heffron is stepping into the managing director role.
Heffron, who co-founded the business with the now former managing director Martin Heffron in 1998, moved into the role yesterday, and will drive the business "both tactically and strategically."
The new managing director said the move - which sees Martin Heffron assume responsibility for the firm's long-term strategy as a director - would allow her to focus on Heffron's "2020 vision."
"There is now significant opportunity for us to help the SMSF sector evolve to provide better outcomes for clients, but achieving this requires a two-pronged approach," she said.
"That's why now is the right time for me to take on the managing director role, focusing on Heffron's 2020 vision, while Martin will focus on our 2030 goals.
"My passion is turning technical knowledge about SMSFs into something tangible that accountants and advisers can use in their practice to help their clients and grow their businesses. Both Martin and I look forward to playing a continuing role in raising standards in SMSFs, and retirement more broadly," she said.
Heffron chair Richard Cawsey noted that with Martin Heffron in a director's role, the organisation would have more capacity to sway public discussion in the sector.
"Martin's focus on SMSF advocacy and long term strategy will allow Heffron to expand its industry influence," he said.
Heffron pointed out it had made a spate of senior appointments recently, including hiring Natalie Sillar as head of sales and marketing, and Alex Denham as a senior SMSF specialist in its education team.
Sillar was previously a senior marketing manager in wealth transformation at BT Financial Group, and Denham joined in March from Focus Wealth. Earlier, Denham was the head of technical services at Challenger.