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The Lighter Side of MAX

STAFF WRITER  |  TUESDAY, 17 JUN 2014
There will be heavy-duty research and insights to be shared at tomorrow's MAX - but there is a lighter side to the day, too.

Financial Standard launches third media app

STAFF WRITER  |  TUESDAY, 17 JUN 2014
Delegates to Financial Standard's MAX forum and awards tomorrow (June 18) can stay close to the action online through the newly-launched Financial Standard Events app for the iPhone and iPad.

Bank ads confusing: research

MARK SMITH  |  MONDAY, 16 JUN 2014
Most Australians find bank advertisements confusing or misleading with very few people understanding the financial content, new research by People's Choice Credit Union reveals.

Exceeding your MAXpectations

MICHELLE BALTAZAR  |  FRIDAY, 13 JUN 2014
As I count down to the final hours before the weekend, my mind is already racing to next Wednesday, when we host our annual forum and awards for sales and marketing professionals in financial services (a.k.a. MAX).

MAX Preview: Beyond value of advice

MICHELLE BALTAZAR  |  THURSDAY, 12 JUN 2014
One of the key discussions at next week's Financial Standard MAX Forum is the distinct refocusing of marketing offers to the concerns of financial advisers not just as go-to advice experts but as successful business owners.

Latest Financial Standard issue available on the iPad app

STAFF WRITER  |  MONDAY, 2 JUN 2014
In the latest edition of Financial Standard we look at the remaining roadblocks that may be blocking the path to infrastructure investment.

Win entry to the MAX awards

We are offering the first FIVE registrations received after 1.00PM today free of charge

Dancing with digital: MAX

STAFF WRITER  |  TUESDAY, 27 MAY 2014
Financial services marketers face the twin challenges of being relevant to the digital investor while complying with snail-mail era regulation - but there are ways to get the best of both worlds. Speakers at this year's MAX Marketing, Adverting and Sales ...

When Maslow's Theory and Marketing Collide

Has modern marketing lost its way? Financial marketer Guy McKanna channels Peter Drucker and Abraham Maslow to explain what works and what doesn't.

Latest Financial Standard issue available on the iPad app

STAFF WRITER  |  MONDAY, 19 MAY 2014
In the latest edition of Financial Standard we put the new wave of unconstrained fixed income funds under the microscope.