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Showing 81 - 90 of 104 results for "Gen X"

Max Super eyes FHSA market

MICHAEL HOBBS  |  THURSDAY, 28 AUG 2008
Gen X and Y focused online super fund, max Super is developing its own version of the First Home Saver Account (FHSA). David Williams, head of max Super, said although it was unfortunate the government took the FHSA out of superannuation, it did present ...

Segmentation prompts industry warning

MICHAEL HOBBS, ALEX DUNNIN  |  MONDAY, 25 AUG 2008
... ignored, according to Robin Bowerman, Vanguard Investments head of retail. "If you turned your website area over [to] the Gen X and Y overnight you will alienate a big part of your audience. Instead a strategy you should try is personalisation and segmentation," ...

Super marketing with grunt

MICHELLE BALTAZAR  |  THURSDAY, 14 AUG 2008
... special 'Lightning Rod' award for best use of electronic media. CPA Australia's entry was a YouTube campaign directed at Gen X and Gen Y members. It's a two-minute black-and-white comedy with a young man personifying a young woman's super fund. Another ...

Shift ad budget for Gen Y: Williams

MICHAEL HOBBS  |  THURSDAY, 14 AUG 2008
... their uptake in use is exponential," she said. However, Williams stressed the need to get the message right. "If boomers and Gen X start to talking to Gen Y about what they think is cool, young people will be repelled. Don't be tricked to change the ...

Tuning in to Generation Next: ASFA

MICHELLE BALTAZAR  |  TUESDAY, 12 AUG 2008
... their member's attention while ipac's executive chair Arun Abey will talk about behavioural finance and how it applies to Gen X and Y-ers. ASFA chief Pauline Vamos said that while Generation Next has largely been overlooked because they have relatively ...

KiwiSaver to drive fin literacy

RUTH LIEW  |  MONDAY, 14 JUL 2008
Gen X and Y Kiwis will be much more financially savvy than their predecessors because of the KiwiSaver scheme, predicts BT Funds Management. The New Zealand arm of BT Funds Management claims that in less than 20 years, an increasing number of young ...

Online insurance lost in cyberspace

RUTH LIEW  |  MONDAY, 26 MAY 2008
Australians shopping for insurance online can save up to ten per cent more than buying them through conventional means - but the online revolution seems to be slow on the uptake, a new survey shows. According to a recent Allianz poll, only 32 per cent ...

Advice that spans three generations

MICHAEL HOBBS  |  THURSDAY, 24 APR 2008
... he said. "The key is estate planning. If advisers can have a more active role in estate planning then that will lead to Gen X and Gen Y. "This module is really giving the advisers the tools to market to these people and also give an appropriate solut ...

Meet the mini-institutions

For all the talk about the investment industry ignoring Gen Xers and Gen Yers in favour of baby boomers, one industry expert has said the segment, which he refers to as "the mini-institutional investors", are not well served. Julian Smith, a director ...

Rising Star calls for home loan tax relief

CHRIS NICHOLLS  |  THURSDAY, 22 NOV 2007
Association of Financial Advisers 2007 Rising Star winner Chris Browne has suggested Australia could end its Gen X and Y housing affordability problems by extending tax deductions on margin loans to home loans. He said while the idea was not a new one ...