Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW

Search Results

Showing 2051 - 2060 of 2556 results for "Marketing"

Max Super eyes FHSA market

MICHAEL HOBBS  |  THURSDAY, 28 AUG 2008
... talk about partnership specifics, but we're looking to announce those in the coming months." Using a specific online marketing strategy, Williams said, max Super's FHSA should gain traction among those under the age of 40. Meanwhile, max Super is also ...

HESTA chief scoops FEAL award

MICHELLE BALTAZAR  |  WEDNESDAY, 27 AUG 2008
... taken time out of the work force," said Brian Delaney, AMP Capital Investors Business Director of Client, Product & Marketing. Under her stewardship, HESTA has offered tailored education programs to promote the benefits of co-contributions and also lobbied ...

Long-term service doesn't guarantee referrals

MICHAEL HOBBS  |  TUESDAY, 26 AUG 2008
... is the third time the annual survey has been conducted. Ross Barnwell, ING Australia executive director of sales and marketing, said he is surprised by the response among those clients that have a long-term relationship with their adviser. "The relationship ...

Segmentation prompts industry warning

MICHAEL HOBBS, ALEX DUNNIN  |  MONDAY, 25 AUG 2008
Despite a focus on the younger generation driving a segmented approach to marketing, super funds must correctly implement the strategy to ensure its older members aren't ignored, according to Robin Bowerman, Vanguard Investments head of retail. "If ...

ING takes DB admin in-house

MICHAEL HOBBS  |  FRIDAY, 22 AUG 2008
... outsourcing relationship with Aon Australia. Mark Pankhurst, ING Australia Employer superannuation head of product and marketing, said Aon told the firm it was exiting this sector of the market, which forced ING to accelerate its long-term strategy to ...

Advisers snub commission-free ETFs

MICHAEL HOBBS  |  THURSDAY, 21 AUG 2008
... But not everyone is shying away from the sector. Rick Di Cristoforo, Matrix Planning Solutions executive director of marketing and development, told Financial Standard that its planners viewed ETFs as an alternative to index funds. "We're seeing ETFs ...

More super to move into daily pricing

RUTH LIEW  |  THURSDAY, 21 AUG 2008
... you will see an increasing number of funds going down that path," said Proebstl. However, Patrick Liddy, director of marketing and strategy at NAB Custodian Services, said the whole debate is overblown. He said what should be discussed is whether there ...

Super marketing with grunt

MICHELLE BALTAZAR  |  THURSDAY, 14 AUG 2008
... Communications Awards held in Sydney last night. This year's awards, which recognises the most innovative or effective marketing campaigns, prove there are super funds that dare to challenge the age-old notion that you can't make super sexy nor relevant. ...

Shift ad budget for Gen Y: Williams

MICHAEL HOBBS  |  THURSDAY, 14 AUG 2008
Super funds must revamp their marketing strategy and reallocate funding from traditional marketing media and focus on online content to better communicate with Generation Y, according to digital marketing expert, Jenny Williams. Speaking at the Association ...

Tuning in to Generation Next: ASFA

MICHELLE BALTAZAR  |  TUESDAY, 12 AUG 2008
... their super. The main awards are 'Excellence Award in Member Reporting Communication' and 'Excellence Award in Member Marketing or Education Communication', followed by 'Merit Awards' in each category. Recognising the impact of technology, ASFA will ...