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Showing 161 - 170 of 548 results for "Advertising"

Fintech apps disrupt advice model

KARREN VERGARA  |  WEDNESDAY, 12 APR 2017
... social media channels. About 20% are actively engaged with outbound and inbound client marketing using social media advertising services and eBooks. For the 10th year running, Investment Trends reported IRESS's XPLAN is the leading financial planning ...

MAX Awards launch Financial Literacy Campaign of the Year

MICHELLE BALTAZAR  |  THURSDAY, 6 APR 2017
... acknowledging the efforts that the industry has made on this front." Established in 1994, the Financial Standard Marketing, Advertising and Sales Excellence (MAX) Awards are the only industry awards dedicated to sales, advertising and marketing professionals ...

Super trustees need better vigilance: APRA

EMMA RAPAPORT  |  MONDAY, 27 MAR 2017
... superannuation industry. Rowell highlighted other areas of concern for the industry including a lack of discipline in advertising and marketing decisions, the reluctance by boards to acknowledge the need to merge or wind-up their fund, and the need for ...

Legg Mason appoints Sydney head from UBS

ALEX BURKE  |  MONDAY, 27 MAR 2017
... made significant enhancements to our business including the broadening of our fixed income product set, increased advertising to raise awareness of our multi-affiliate investment offering and the appointment of Felicity Nicholson to lead our marketing ...

Help wanted

BENJAMIN ONG  |  TUESDAY, 7 FEB 2017
... 0.8% in December 2016. Could it be because of multiple counting of online ads? That is, a number of companies are advertising the same job on several online platforms?

Guest of honour

ALEX BURKE  |  TUESDAY, 3 JAN 2017
... a "big mortgage," Lambert asked whether he could do a few tax returns on the side. They agreed, and Lambert began advertising his services in the Yellow Pages. There was a problem, though - much as Lambert wanted the extra income, it was becoming impossible ...

Saving super from Tinder sex bots

ALEX BURKE  |  THURSDAY, 17 NOV 2016
... was clearly effective," he said. Addressing the Tinder problem, he noted that the dating service had been plagued by advertising bots that would convince users they were real people looking to meet up. Using Telesign analytics - which examined the average ...

Fintechs face marketing battle

DARREN SNYDER  |  TUESDAY, 8 NOV 2016
... marketing managers are focusing their investment and emphasis on digital marketing, while traditional print and TV advertising channels are becoming far less popular. "There is a clear intention to increase spending on all forms of digital marketing ...

Super engagement strategies still misfiring

ALEX DUNNIN  |  THURSDAY, 13 OCT 2016
... also cautioned super funds about communications strategies that can misfire such as using misjudged humour in their advertising, dumbing down superannuation too much and not letting the facts, such as on investment returns and fees, speak for themselves. ...

Life Insurance Code targets self-regulation

MARK SMITH  |  TUESDAY, 11 OCT 2016
... to take rectification steps for breaches, issues formal warnings, require a Code compliance audit, issue corrective advertising or publically publish details of non-compliance. The FSC is also considering applying for ASIC approval of the code in the ...