Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW

Search Results

Showing 1571 - 1580 of 2555 results for "Marketing"

Marketing beyond gimmickry

ALEX DUNNIN  |  WEDNESDAY, 22 AUG 2012
... jumping on board engagement channels like blogging and targeting Gen Y, a US financial branding consultant group says the marketing world has already moved on. "After a decade of intense scrutiny, financial marketers are settling into the fact that Gen-Y ...

Patron grows adviser numbers

LINDA HAUSKEN  |  THURSDAY, 9 AUG 2012
... provide this for them," he added. Hasib said the business is also focused on improving operational efficiencies, cross-marketing opportunities and constant educating. "We are committed to assisting our advisers' transition pre and post the Future of ...

MLC appoints head of client succession

LINDA HAUSKEN  |  WEDNESDAY, 8 AUG 2012
MLC has named Malcolm Arnold as the new head of client succession of its Advice & Marketing division. In his new role, Arnold will assume responsibility for MLC's key Connect 4 Growth program. Arnold has a longstanding association with NAB and has worked ...

Super funds look to banks on social media

MELANIE TIMBRELL  |  WEDNESDAY, 8 AUG 2012
... on customer-centric use of the medium, according to the report. "These organisations are using social media as both a marketing and customer service channel," the report said, citing NAB-owned online bank UBank as a case in point. The report looks at ...

CFS names new executive manager

LINDA HAUSKEN  |  WEDNESDAY, 8 AUG 2012
... Elkins as the new executive general manager of Colonial First State. Prior to her new role, Elkins was general manager of marketing and distribution at Colonial First State (CFS). Before joining CFS in March 2010, she held a number of senior roles in ...

Online speed nurtures consumer trust

BEN COLLINS  |  TUESDAY, 7 AUG 2012
... most important thing you have to deal with in the future is data." This data can be used to develop customer-specific marketing campaigns that blur the line between advertising and content. Lund said that "When advertising is relevant to an experience ...

AMP SMSF completes leadership team

ALEX DUNNIN  |  THURSDAY, 2 AUG 2012
... Paul Sainsbury, effective August 13. Clarke joins the newly formed business unit from AMP Capital where she was head of marketing. Her appointment completes the AMP SMSF leadership team which also includes Andrew Hamilton as director, SMSF Administration ...

Heritage Bank launches online RSA

ALEX DUNNIN  |  WEDNESDAY, 1 AUG 2012
... without the investment risk, complexity or the fees and charges typical of superannuation funds." Cavanagh said. "Our marketing is only just starting to begin but already the product is taking off. Many of the first customers are staff moving their super ...

CUA launches low cost super funds

ALEX DUNNIN  |  WEDNESDAY, 1 AUG 2012
... asset allocations that will be managed on a multi-management basis. Jason Murray, CUA's general manager products and marketing, said the launch of CUA Super and CUA Pension has been driven by strong customer demand. "These two new superannuation products ...

Tyndall AM restructures distribution

MELANIE TIMBRELL  |  WEDNESDAY, 25 JUL 2012
... Russell, previously head of institutional business at Tyndall, has been promoted to a new role as head of sales and marketing across all market sectors. In his new role, Russell will have additional responsibility for retail sales and distribution and ...