The latest issue of Financial Standard now available as an e-newspaper
When Maslow's Theory and Marketing CollideMONDAY, 19 MAY 2014
Has modern marketing lost its way? Financial marketer Guy McKanna channels Peter Drucker and Abraham Maslow to explain what works and what doesn't.
Read more: Abraham Maslow, Coke, Guy McKanna channels Peter Drucker, Maslow, Marketing Collide, Emotional Selling Proposition, Guy McKanna, Pepsi, Peter Drucker, Australia, BNP Paribas Investment Partners, Cadbury chocolate, Coca Cola, Coke-a-Cola, Doltone House, Engine Optimisation, ESP, Fidelity, General, Hyde Park, Joyville, June, MAX Forum, Siimon Reynolds, Sydney, Theory
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