A digital advice provider has appointed a Midwinter general manager to lead a growing and global distribution network.
Joining Ignition Wealth as head of sales is Helen Thom. She was most recently Midwinter's general manager of distribution.
Formerly of AMP, AXA and RetireInvest, Thom brings 19 years' experience to Ignition Wealth. In a statement Ignition chief executive Manish Prasad said the synergy between the direction of the firm and Thom's capabilities ensured she was well suited to the role.
"As Ignition Wealth continues to expand, we will maintain our focus on a capabilities and culture mindset. Helen represents this perfectly. She is an absolute leader in her field of expertise having lived through the advice technology revolution. She has an incredibly determined work ethic and she's a lot of fun. We are delighted that Helen is joining the team," Prasad said.
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"Ignition Wealth is well placed to keep momentum through the sales cycle with a strong sales team, leading product design capabilities, and a distinguished development team able to support our client needs in Australia and offshore."
According to Ignition, Thom is set to work closely with enterprise clients and lend her understanding of the needs of both the consumer and the professional working in the advice industry.
Thom said she was looking forward to expanding decision guidance into new industries.
"In my early career in the advice software space I was hands-on, trialing and piloting the first advice platforms and training paraplanners in different types of technology. From the beginning, I have always been very passionate about making the digital experience intuitive and effective so that these professionals can provide the very best customer experience to their clients," Thom said.
Last month the firm struck a partnership with Milliman, a leading actuarial platform. The relationship is set to see the two firms combine to build advice solutions, with artificial intelligence, machine learning and data analytics at the core of the partnership, according to Ignition.