Super Fierce goes into liquidation

Super Fierce, the digital advice platform that compares superannuation products, is now in liquidation three years after it launched.

Trenna Probert and Craig Swanger, co-founders of Super Fierce, officially launched it on International Women's Day in 2022 in the hope of tackling the gender wealth gap.

The platform primarily compared superannuation products with the aim of ensuring women retire with more.

Super Fierce collated super information, running the numbers through its proprietary calculator and comparing against every open fund in market. It then provided a digital Statement of Advice and assistance in switching, if needed.

As first reported by The Australian, an ASIC notice shows that a liquidator was appointed on June 16. Mohammad Mirzan Bin Mansoor was named as the liquidator.

On its website, which is still live, Super Fierce claims to have helped members save $300 million in superannuation fees. About $22,000 has also been donated to Australian women in need.

"Our flagship B2C product focuses on unravelling the complexities of fees and empowering women to compare super funds on a like-for-like basis easily. Female-focused due to the lack of appropriate solutions that cater to women, and because of our determination to close the $30 trillion global gender wealth gap, we have gained recognition and popularity across a broad segment of Australian consumers comprising 28% men, helping thousands of Aussies to retire with more," Super Fierce said.

In 2022, it launched the Fierce Performers Index, which analysed super fund performance and investment options.

According to the index, the best option for a 30-year-old woman on an income of $105,000, with a balance of $60,000 and plans to retire at 67 was AustralianSuper's High Growth option.

Other strong options were HESTA High Growth, Sunsuper Growth, CareSuper Growth and PSS Aggressive.