Profile Financial Services names new chief, chair

Profile Financial Services has announced two significant changes to its executive and board leadership, which it said signals renewed focus on growth, and continuity.

Shane Dooley has been appointed as Profile's new chief executive, commencing 4 August 2025.

Concurrently, Peter Coleman will transition from his role as chair to continue serving as a non-executive director, with Andrew Walsh succeeding him as the new chair of the board.

Dooley brings over 20 years of experience across wealth management, financial services, and fintech, with a track record of driving strategic growth, cultural transformation, and client focused innovation, Profile said.

Most recently, Dooley served as chief executive of Much More Than Money.

The financial advice firm said the appointment underscores its commitment to enhancing its client-centric approach and accelerating its growth objectives.

"We are thrilled to welcome Shane as our new chief executive," Walsh said.

"Shane's vision and passion for personal advice, and his deep understanding of the advice landscape, makes him the ideal leader to guide Profile. We are confident that under his leadership, Profile will continue to deliver exceptional value to our clients and stakeholders."

In commenting on the succession of Peter Coleman as chair, Walsh added: "The board extends its sincere gratitude to Peter for his dedicated service as a director and chair for the past 10 years. He has been instrumental in guiding Profile Financial Services through a period of market shifts, demonstrating strong leadership and resilience. We are delighted that he is continuing as a non-executive director.

"It is an honour to take on the chair of Profile Financial Services. I look forward to working closely with Shane and the entire leadership team to build on strong foundations. Peter's continued presence on the board will be invaluable as we focus on executing our strategy for growth."