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Superannuation

Power in super advertising

Capturing an audience in the superannuation industry remains a challenge and in recent months several funds have rolled out new marketing campaigns to attract the biggest possible market.

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Read more: Superannuation,  Australians,  BigDatr,  Bravura Solutions,  Challenger Annuities,  Colonial First State head,  ING Direct,  IOOF,  Isla Fisher,  John Arnott,  MLC,  Roy Morgan,  Sunsuper,  Todd Stevenson