MAX Awards celebrates industry leading teams

The top performing teams within financial services companies in Australia have been recognised at the annual Financial Standard Investment Leadership Awards.

More than 350 industry professionals turned out for the industry's night of nights, honouring the best and brightest in financial services advertising, marketing and sales.

The annual Marketing, Advertising and Sales Excellence (MAX) Awards hosted by Financial Standard and Rainmaker Group were presented in Sydney last night, recognising organisations, teams and individuals across 20 different categories.

In the team awards category, the marketing team of the year was awarded to Generation Life.

For distribution team of the year, La Trobe Financial took home the gong.

Fundamental Media was awarded media team of the year, and PritchittBland Communications won PR and Communications agency of the year.

"We congratulate the winners of this year's awards. They reflect the best and brightest in the industry and have demonstrated investment excellence in uncertain times," Rainmaker manager director Chris Page said.

"With trillions of dollars pouring into retail investments and superannuation, investors and retirees need investment managers of the highest calibre to safeguard and grow their wealth. Our research shows these awards bring together an outstanding lineup of funds that investors can back with confidence."