Low-cost super awash with inflowsBY DARREN SNYDER | MONDAY, 18 MAY 2015 10:10AMMums and dads have increasingly chosen to invest their superannuation in direct low-fee retail products over the last 12 months. Related News |
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ETF Shares chief executive Cliff Man spent his career automating, building and challenging established systems. Now, he is betting that Australia's ETF market has room for something different. Vinny Vucago writes.







Does Mr Englund really think that BT's SFL product has gone gangbusters because an army of wage earners are spruiking its benefits at BBQs, the footy, the pub, the cafe etcetera, etcetera?
Come on, we all know its due in a large part to that 'other army', the Westpac and affiliated bank staff pushing the incentivised "do you want super with that back account / internet banking registration"?
And, it must be all about the ease of balance visability and no frills fees, because I doubt the BBQ goers would be so evangelical about the product's actual net return (dont just take my word for it, check out the performances tables), the only thing that really counts at the end of the (retirement) day.