ISA spends $9 million on ad campaignBY JAMES FERNYHOUGH | THURSDAY, 27 FEB 2014 12:25PMIndustry Super Australia (ISA) has confirmed that it spent around $9 million on advertising in 2013, despite some media reporting a much higher figure. Related News |
Editor's Choice
Praemium's new leadership toughens earnings yardstick
Praemium's new leadership will be keeping a close eye on costs, with new chief executive Denis Orrock noting he will make sure the technology upgrade underway translates into stronger earnings and better returns for shareholders.
Australian Ethical FUM drops by $70m
Australian Ethical saw a net outflow of $100 million in its investment business in the first quarter of the financial year.
Perennial expands wholesale offer for pre-IPOs
Perennial Partners is launching a new strategy for wholesale investors to capitalise on global pre-IPO opportunities, requiring a minimum investment of $100,000.
Macquarie wealth investment chief to depart
Macquarie chief investment officer for wealth will take on a new role at a New Zealand-based investment management firm after serving in the position for close to three years.
Further Reading
Products
Expert Feed
When geopolitics becomes a portfolio risk
Geopolitics is back - again - and Australian investors can no longer treat it as distant background noise.
Does association membership still matter?
With all the changes the advice sector has experienced in recent years, such as regulatory reform and increased education and professional standards ...
Digital assets and where they stand in 2026
So far in 2026 digital assets have captured the headlines largely for the wrong reasons, but that doesn't tell the full story.
Rethinking default design in a changing market environment
The evolution underway in the US DC system highlights the value of periodically reassessing default design assumptions.
Featured Profile
David Sharpe
CHAIRMAN
FINANCIAL ADVICE ASSOCIATION AUSTRALIA
FINANCIAL ADVICE ASSOCIATION AUSTRALIA
A family man, business owner, cricket fanatic and financial adviser, David Sharpe has many facets. One of his biggest legacies, as he steps down as chair of the Financial Advice Association Australia, is leaving the profession stronger than he found it.
The Financial Standard podcast Tune in each week as we discuss the latest developments in Australia's wealth management industry. |  |
I'm confused. If the fees and charges are so in industry funds where does all this money come from to do $9,000,000 dollars worth of advertising. Assuming this figure is correct.
Surely it's not all from sponsors?
"Industry SuperFunds are run only to benefit members".
How is spending so much on advertising to the benefit of their members?
Imagine the outcry if a retail superannuation fund manager dipped into investors accounts to fund its advertising. The ISA advertising must surely reduce its members return.
So much for "not for profit"! They are obviously making a profit!
What a freaking joke. And the only objections come from posts made in forums like this.
In compare the Pair terms Banks are advertising predominately home/business loans. Thats thier cash cow. How can Industry Funds compare advertising of that type? Apples and Oranges to me!!