Investment and superannuation platform provider HUB24 has partnered with a financial services company to launch a new platform this month.
The white label partnership will provide Accountable Wealth Management's accountants and advisers access to a tailored version of the HUB24 platform, offering complete solutions to support the needs of clients, in particular SMSF and retail superannuation clients.
Sydney-based Accountable chief executive Tony Zulli said this initiative will significantly enhance the experience of accountants and advisers via HUB24's administration and reporting functionalities.
"The removal of the SMSF advice exemption has seen accountants gradually move into the financial advice environment. This not only includes advice in SMSFs but also advice in relation to a client's other superannuation accounts, particularly where an SMSF is not appropriate to the client," Zulli said.
HUB24 currently operates customised white label solutions for 15 advisory networks for more than 30 licensees.
The company recently reported it added 115 new financial advisers over the June quarter, bringing more than 900 advisers to its platform.
HUB24 managing director Andrew Alcock said this new white label partnership is a testament to the flexibility of the firm's technology to meet the needs of the merging accounting and financial advice segments.
"Accountable has built a strong business providing comprehensive solutions for accountants and their clients; we are delighted to be partnering with them as their platform provider," Alcock said.