HESTA launches campaign around super tax benefits

The super fund is launching 'Super Saturday' to help those that are missing out on the advantage from super tax benefits ahead of the end of the financial year.

According to HESTA's research, based on a survey of 437 members in May 2026, more than half (58%) are not planning to take advantage of any super tax benefits before June 30, with many not clear on options available to them.

Although member activity typically surges in June, with data indicating prior years' voluntary contributions have quadrupled and spousal contributions have increased six-folded, as well as a 30% increase in salary sacrifice contributions, most don't take advantage of tax benefits during the period.

The survey revealed most understood the option to salary sacrifice (64%) or make a personal after-tax contribution into their super (70%), but awareness was well below 50% for all other options, including government co-contribution (37%), claiming a tax deduction (36%) and downsizer contributions (18%).

To encourage action, HESTA is declaring June 20 as 'Super Saturday', as the date coincides with tax time activity forecast to peak in the second last weekend of June.

The poll also indicated 57% said they would be more likely to take advantage of these options if they had simple assistance.

Commenting, HESTA chief executive Debby Blakey said the findings were a wake-up call for Australians to act this EOFY.

"We've launched Super Saturday as our research suggests people are more likely to act if they have access to simple guidance and encouragement. As the tax time window closes, we want more Australians to take the opportunity to put their financial futures first," Blakey said.

"Given cost-of-living pressures, top-up contributions will not be suitable for everyone, but there are other options and it's a great opportunity to check in on your super.

"Small steps can help, like seeing if you're eligible for the government co-contribution, consolidating old accounts or considering your retirement strategy."